EXPLORE THE WORLD OF KTM AG IN 360°
Curious about what your future workplace could look like? Here you can gain an insight into where the sporty bikes from Europe’s largest motorcycle manufacturer are developed and manufactured. Experience our world in 360°!
STRATEGY
As the leading powered two-wheeler manufacturer in Europe, KTM AG has the clear goal of further expanding its pioneering role in terms of technology, sales and image in the motorcycle world through continuous growth.
Top performance in all business areas
Innovation is the key word in the constant development of market-driven and safe products of the highest quality. The impressive track record in racing, unrivalled in the entire motorcycle world, is the best proof of the high technical competence and quality of all products.
In every business area and with every customer contact it becomes clear that we live the spirit of our brands. Whether in the development or sale of vehicles, premium performance parts, clothing, accessories or original spare parts.
Research and development is the company’s driving innovative force. A central element of the strategy is the direct transfer of successful technologies from racing to series production. Winning is part of the corporate culture that is incorporated into the products and all other activities.
For KTM AG, the focus is always on providing first-class customer service – both in the workshops and showrooms and at the dealers offering advice and information in response to the many questions about “experiencing motorcycling”. An in-depth understanding of the sales and marketing process is absolutely key here – KTM provides continuous further training to give its staff an “inside-out” perspective.
KTM AG employees support 40 sales subsidiaries worldwide and joint ventures in China and the Philippines as well as more than 2,900 dealers and importers.
CORPORATE VISION
OUR vision is to offer high-performance vehicles that never compromise on quality and are always made from the highest quality components.
GOALS
SINCE KTM WAS FOUNDED IN 1953, WE AT KTM HAVE GAINED OVER 60 YEARS OF EXPERIENCE IN THE TWO-WHEELER MARKET.
After starting out as a pure off-road motorcycle manufacturer, KTM AG developed into an innovative manufacturer of street motorcycles and premium sports cars.
Driven by the passion of its employees, KTM AG is already the largest manufacturer in Europe: with a market share of 11.8% in Europe and 9.4% in the USA and sales of more than 1.5 billion euros. To achieve this vision, the company rigorously pursues a long-term strategy built on four pillars: brand, globalization, innovation and employee.
The basic foundation of KTM AG’s success as a company is the consolidation and targeted communication of the core values of its three brands. The promise made through KTM’s READY TO RACE philosophy, Husqvarna Motorcycles’ SIMPLE and PROGRESSIVE claim and the vibrant and inviting character of GASGAS is delivered for every product at all times. Although there is a clear difference between the three brands, they share a history full of success and innovation. And this is despite having different approaches. The clearly differentiated profiles of the brands and their continuity are essential to the company’s commercial success. An equally important factor for the implementation of the corporate vision is the global deployment and rapid growth of the products which KTM AG develops.
KTM AG successfully markets products that have been developed at great expense and is therefore well equipped for the future. With a long history and a strong interest in motorsport, we are constantly striving to develop our entire product range, increase our competitiveness and position ourselves in global markets by identifying the latest trends and providing new impetus.
Innovations and the highest development standards play a key role in this. At the same time, with the launch of a new super sports car, KTM AG has proven that the company is also capable of developing new products outside its traditional core business. The experience gained in the lightweight construction of vehicles forms a further essential basis for the development of new vehicle concepts. With innovations in the “electric drive” field, KTM AG is also seeking to take on a leading role. The experience gained during a research project to develop the KTM FREERIDE-E electric high-performance motorcycle highlighted the potential of electric drives. KTM AG has therefore developed an “Urban Mobility Concept” based on these research results.
a visionary TEAM
Our management team steers our brand structure in a direction of travel which ensures that all brands reflect their core values in everything we do.
DI STEFAN PIERER
Appointed until December 31, 2025
Strategy, Product Management, Supply Chain Management, Logistics, *) Finance and Treasury, *) Controlling, Human Resources, *) Law and Insurance, *) IT & Organization, *) Risk Management & Dealer Financing, *) Real Estate
After graduating from the Montan-University in Leoben, Austria (Business and Energy Management), Stefan Pierer began his career as sales assistant at HOVAL GmbH in Marchtrenk in 1982 and then later on as sales manager for upper Austria and authorized signatory. In 1987 he founded the PIERER Mobility Group in which he acts as majority shareholder and member of the Executive Board. He has been shareholder and member of the Management Board of the KTM AG since 1992.
*) Stefan Pierer has taken over the previous agendas and tasks of Viktor Sigl (CFO) on an interim basis as of July 11, 2024.
Supervisory board directorships at listed companies:
deputy chairman of the supervisory board SHW AG
Mag. Gottfried Neumeister
Appointed until August 31, 2026
After completing his studies in International Business Administration at the University of Vienna, Gottfried Neumeister worked as a consultant for Siemens AG Austria. In 2003, he founded flyniki together with Niki Lauda and was responsible for the successful development of the aviation business (until the sale to Air Berlin). In 2012, Gottfried Neumeister moved to DO & CO Aktiengesellschaft, where he held various positions on the Management Board, most recently as Co-CEO (2021-2023). Since September 1, 2024, Gottfried Neumeister has been a member of the Executive Board of PIERER Mobility AG and KTM AG, supporting Stefan Pierer in the CEO’s agenda.
Mag. Alex Pierer
Appointed until December 31, 2027
Digital Transformation and IT
After graduating from the Johannes Kepler University in Linz (business sciences) Alex Pierer began his career as Managing Director of Pierer Konzerngesellschaft mbH in Wels. Since 2018 he is also Managing Director of PIERER Innovation GmbH. From May 2015 until April 2018 Alex Pierer was already member of the supervisory board of Pierer Industrie AG, before he was voted into the managing board. He has held the role of general manager at Kiska GmbH since 2021. Alex Pierer was appointed to the company’s Executive Board in 2024.
Major Supervisory Board seats at listed and other companies:
Member of the Supervisory Board of Pankl Racing Systems AG
ING. PHILIPP HABSBURG
Appointed until December 31, 2027
Strategic Alliance
After completing his education at the HTL in Salzburg, specializing in mechanical engineering, Philipp Habsburg began his professional career in 1995 as a project manager at Palfinger AG in Salzburg. After moving to the KTM Group, he served as project and department manager for road motorcycles from 1998-2009 and then as development manager for complete vehicles. From 2010 to July 2023, he served as Division Manager of Research and Development, and subsequently as Managing Director of Forschungs- und Entwicklungs GmbH. Philipp Habsburg has been a member of the Executive Board of KTM AG since 2018.
MAG. FLORIAN KECHT
Appointed until December 31, 2027
Global Sales, Customer Service, Marketing, Business Development
After completing his International Business Administration degree at the Vienna University of Economics and Business Administration, Florian Kecht started his career in sales at KTM Sportmotorcycle AG. After several years of experience in international sales, he took over as head of customer service in 2011 and acquired responsibility for trade marketing in 2013. Since 2012, Florian Kecht has been an authorized signatory of KTM AG and since 2014 he has been managing director of KTM Sportmotorcycle GmbH. In 2019 he was appointed to the Executive Board of KTM AG.
DIPL.-VW. RUDOLF WIESBECK
Appointed until December 31, 2027
Production, Quality Management, Purchasing
After studying economics at Ludwig Maximilian University in Munich, Rudolf Wiesbeck began his career as a trainee at Dräxlmaier in Vilsbiburg. Further positions in operations in Germany and abroad followed – then, in 2011, a move to the Polytec Group. There he managed a group of plants and, as Vice President, was responsible for digitalization and IT. He joined KTM as Vice President for Quality Management and has been COO since 2022.
our structure
A solid structure is extremly important when it comes to maintaining a successful brand.
100% shareholdings: KTM AG, Husqvarna Mobility GmbH, GASGAS GmbH, CFMOTO Motorcycles Distribution GmbH (with the brand Zeeho), PIERER New Mobility GmbH (with the brands Husqvarna, GASGAS and Felt); PIERER Innovation GmbH, Avocodo GmbH, KTM Forschungs & Entwicklungs GmbH, KTM Informatics GmbH, KTM Racing GmbH; 74% shareholdings: LX media GmbH; 70% shareholding: FELT Bicycles GmbH; 50.1% shareholding: MV Agusta Motor S.p.A.; 50% shareholdings: KISKA GmbH; CERO Design Studio S.L.; Other shareholdings: ACstyria Mobilitätscluster GmbH 12.3%; Platin 1483. GmbH 100%, Pierer E-Commerce GmbH 100%. Zeeho is a CFMOTO brand distributed by CFMOTO Motorcycles Distribution GmbH.
Driven by the passion of over 6000 employees, KTM is the largest European motorcycle manufacturer with a revenue of over €2,5 billion. To this end, we consistently pursue a long-term strategy based on the four pillars of brand, globalization, innovation and employees.
Brands
Globalization
Innovation
